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IH – International House
Established in 2001, International House Sydney is the industry leader in both teaching English to international students and training teachers to lead those classrooms.
National Code: BSB61315 | CRICOS Code: 097965M

Advanced Diploma of Marketing and Communication

Bondi , Melbourne , Sydney
DURATION
6 terms - Each term includes 6 weeks of study plus 2 weeks holidays
STUDY MODE
On Campus
START DATE
MULTIPLE INTAKES
IH – International House
Established in 2001, International House Sydney is the industry leader in both teaching English to international students and training teachers to lead those classrooms.

Course Overview

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation. 
1

BSBFIM601 – Manage finances

BSBINM601 – Manage knowledge and information
2

BSBMGT616 – Develop and implement strategic plans

BSBADV602 – Develop an advertising campaign
3

BSBMKG603 – Manage the marketing process

BSBMKG608 – Develop organisational marketing objectives
4

BSBMKG609 – Develop a marketing plan

BSBMKG611 – Manage measurement of marketing effectiveness
5

BSBIPR601 – Develop and implement strategies for intellectual property management

BSBMKG606 – Manage international marketing programs
6

BSBMGT617 – Develop and implement a business plan

BSBRSK501 – Manage risk

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