This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
1 |
BSBFIM601 – Manage financesBSBINM601 – Manage knowledge and information |
2 |
BSBMGT616 – Develop and implement strategic plansBSBADV602 – Develop an advertising campaign |
3 |
BSBMKG603 – Manage the marketing processBSBMKG608 – Develop organisational marketing objectives |
4 |
BSBMKG609 – Develop a marketing planBSBMKG611 – Manage measurement of marketing effectiveness |
5 |
BSBIPR601 – Develop and implement strategies for intellectual property managementBSBMKG606 – Manage international marketing programs |
6 |
BSBMGT617 – Develop and implement a business planBSBRSK501 – Manage risk |
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