IH – International House
Established in 2001, International House Sydney is the industry leader in both teaching English to international students and training teachers to lead those classrooms.
National Code: BSB61315 | CRICOS Code: 097965M
Advanced Diploma of Marketing and Communication
Bondi , Melbourne , Sydney
DURATION
6 terms - Each term includes 6 weeks of study plus 2 weeks holidays
STUDY MODE
On Campus
START DATE
MULTIPLE INTAKES
IH – International House
Established in 2001, International House Sydney is the industry leader in both teaching English to international students and training teachers to lead those classrooms.
Course Overview
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Course Details
| 1 |
BSBFIM601 – Manage financesBSBINM601 – Manage knowledge and information |
| 2 |
BSBMGT616 – Develop and implement strategic plansBSBADV602 – Develop an advertising campaign |
| 3 |
BSBMKG603 – Manage the marketing processBSBMKG608 – Develop organisational marketing objectives |
| 4 |
BSBMKG609 – Develop a marketing planBSBMKG611 – Manage measurement of marketing effectiveness |
| 5 |
BSBIPR601 – Develop and implement strategies for intellectual property managementBSBMKG606 – Manage international marketing programs |
| 6 |
BSBMGT617 – Develop and implement a business planBSBRSK501 – Manage risk |
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