IH – International House
Established in 2001, International House Sydney is the industry leader in both teaching English to international students and training teachers to lead those classrooms.
National Code: BSB52415 | CRICOS Code: 097964A
Diploma of Marketing and Communication
Bondi , Darwin , Melbourne , Sydney
DURATION
6 terms- Each term includes 6 weeks of study plus 2 weeks holidays
STUDY MODE
On Campus
START DATE
MULTIPLE INTAKES
IH – International House
Established in 2001, International House Sydney is the industry leader in both teaching English to international students and training teachers to lead those classrooms.
Course Overview
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
Course Details
| 1 |
BSBMKG507 – Interpret market trends and developmentsBSBMKG523 – Design and develop an integrated marketing communication plan |
| 2 |
BSBPMG522 – Undertake project workBSBADV507 – Develop a media plan |
| 3 |
BSBCRT501 – Originate and develop conceptsBSBIPR501 – Manage intellectual property to protect and grow business |
| 4 |
BSBMKG501 – Identify and evaluate marketing opportunitiesBSBMKG515 – Conduct a marketing audit |
| 5 |
BSBMKG510 – Plan e-marketing communicationsBSBMKG522 – Plan measurement of marketing effectiveness |
| 6 |
BSBMKG502 – Establish and adjust the marketing mixBSBMKG509 – Implement and monitor direct marketing activities |
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