This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
1 |
BSBMKG507 – Interpret market trends and developmentsBSBMKG523 – Design and develop an integrated marketing communication plan |
2 |
BSBPMG522 – Undertake project workBSBADV507 – Develop a media plan |
3 |
BSBCRT501 – Originate and develop conceptsBSBIPR501 – Manage intellectual property to protect and grow business |
4 |
BSBMKG501 – Identify and evaluate marketing opportunitiesBSBMKG515 – Conduct a marketing audit |
5 |
BSBMKG510 – Plan e-marketing communicationsBSBMKG522 – Plan measurement of marketing effectiveness |
6 |
BSBMKG502 – Establish and adjust the marketing mixBSBMKG509 – Implement and monitor direct marketing activities |
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